huh?

Umami Burger is a new burger concept by Los Angeles-based restaurant creator Adam Fleischman, a self-taught chef and successful food and wine entrepreneur.

Umami is a Japanese word describing the pleasant and savory taste imparted by glutamate, a type of amino acid, and ribonucleotides that occur naturally in foods. Umami as a taste is subtle but it blends with other tastes well to expand your experience while eating.

Adam Fleischman previously worked in the wine business as the founder of the wine-centric Culver City restaurants BottleRock and Vinoteque.

In his latest venture, he has built an entire menu around the namesake complex, meaty umami taste. The result is a sophisticated, tightly edited selection of burgers, sides and accompaniments that stand out even in a hamburger-saturated town like Los Angeles. Conceived as “fine-dining fast food,” Umami Burger is both an affordable indulgence and a great value.